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  • Dad’s getting late for the office and he asks his family members to help him get ready soon. What he get’s as the replies? Daughter: Later Dad, I am currently busy chatting with my friends! Son: Sorry dad! I am just about to make a highscore. Wife:Could you just help me pick the best ones into my shopping cart? Woah! It seems like everybody is busy on the internet. But what perturbs me is the magic of internet enticing everybody since decades. Internet was invented with the perception of two machines communicating with one another. Though it emerged a lot more than just that. The world of internet is so huge that if we disinterred it we would be lost. So let’s just not peek into that and straight away come to the point of how internet has become a basic need for us. Firstly, it has become the backbone of so many business organizations and government. Secondly, it has eased the provision of so many services at your doorstep like e-shopping, online billing, digital libraries, e-bookings etc. Also, not to overlook, internet is not only accessible on PCs and laptops, but also on other handheld devices like cell phones, tablets, etc which has made it more influential. This has made the people and the internet inseparable. As, Dhirubhai Ambani had said, “Karlo duniya mutthi me” now seems legit. But on the darker side we find the same as a great source of interference in our lives. Talking about the youth, we find them always busy chatting, playing or browsing social sites. The addiction is too strong that their sleeping schedules also have affected. They spend so many futile hours on the internet that we have seen an abrupt increase in the number of migraine patients. Earlier people used to read newspapers in the morning but now the trend has shifted to browsing the phones. Along with that the dinner conversations have also become extinct. The dialog from the movie Lage raho Munnabhai that “Internet pe duniya se toh touch me hain, lekin pados main kaun rehta hai jaante tak nahi” is quite felicitous now. Moreover, we have got a new compulsive need of checking the phone regularly for notifications which makes us too impatient. Even we notice youngsters craving for Wifi at various places they visit. It was really funnier when I visited Zomato to browse for restaurants and found “Free Wifi” in the description. This itself proves the affinity towards internet. All this has more to it i.e. the amount of money which they spend for internet services as well as on the services provided by the internet. Gaming has also emerged a lot with many passionate players spending too many bucks buying that stuff. Now how often do you hear about cyber crimes? Quite a many times, I’m sure. With so much improvement in technology there is significant increase in number of intrusions and hacking too. There are a many websites employing fraudulent schemes to fetch out the money from the gullibles. Also, we cannot deny the presence of sensitive and absurd content on the internet. We could draw the inference that the internet has proven itself as both the boon and the bane on our society. It has produced a remarkable impact not only on our lives but also the behaviors and bearings. Now, it’s our choice of perceiving and utilizing the best out of it so that our personal lives may remain unaffected by it.

  • E-commerce was just an abstract term until Amazon and Ebay pulled it out into a real-time. When first it was introduced nobody had thought it would gain such a popularity in a few years, but now those who had an insight are making a handsome amount of money. Everybody wants the latest, designer, branded and affordable products, which if they can get at home is just ‘icing on the cake’. With the rapid increase in technology and number of shoppers day by day, one could foresee where E-commerce is going. Already the trend of shopping at \"brick and mortar\" shops has been replaced by this and now we are waiting for the next. We can definitely predict the increase in number of customized designs, varieties, brands and sizes. Also there is more added to it: Go Social: People may have the facility to share the stuff they want to buy and get recommendations from their friends and relatives. Easy Cross Check: Since the e-market would become so prevalent and effectual that one would not have the need to go to the \\\"brick and mortar\\\" shops to cross check the quality and price of the product. More cheaper and wider: We definitely see this going to the time where more and more cheaper or better to say \\\"affordable\\\" goods will be available online and that too reachable in every possible corner of the world. Shopping assistance: We prefer going to shops as they may have assistant buyers who help us pick-up right products(usually clothes). Sooner with advancements in technology we would be able to have digital shopping attendants. Appropriate Recommendations: We see a possibility where appropriate recommendations would be provided based upon what all the customer already has, what are her(or his) preferences and choices. For eg. you might have a blue dress and looking for footwear, then it shall automatically suggest the blue one and that too according to your preferences say, you may usually prefer flats. Human Element: People prefer offline purchasing usually because the store manager may turn out to be their acquaintance or they are allowed bargain.E-commerce now misses this human element which in future would not be problem as being the regular customer you may get surprises and offers which will definitely fill this gap. Your own Brand: Seeing the growth, we can predict that sooner you might be able to design your clothes(or such), choose your fabric, your color, your size, customize it according to you just as it is your own brand. Infact its already underway, the very famous Raymond allows you to customize your clothing accordingly. Increased inclination towards Bitcoins and Virtual Currency: With an increase in trends of E-commerce, virtual currency(or Bitcoins) may also replace the archaic banking systems. Trust: The last and the most important is trust. Many people still do not trust on online shopping and e-commerce websites sometimes due to failed transactions & slow internet. But with concept of lite website & session time reliability these transactions issues can be resolved. These are the few things that could take the e-commerce to the boom! On basis of today’s statistics one can totally expect a brighter tomorrow for e-commerce industry. Profitable for both the customers and the organizations.

  • With an increase in number of crazy but lazy shoppers who are always browsing online for the best products and services, it has become the bread and butter for the organisations not to be just captured by the internet but to capture the internet. If you sell the best product or services why to keep the world divested of it. Why to be a frog in the well when you can expand all over with the easiest way i.e. internet marketing. Internet marketing is just not creating a website and pin it on the internet but as a name says you need to market it. It includes providing e-commerce facilities, email-marketing, bulk messaging, social media marketing(SMM) and the most important the search engine optimization(SEO). Now definitely these seem to be heavier terms but they are relatively easy to apply. What you need is that whenever a user wants something that is provided by your organisation, she(/he) shall be able to reach you first by the easiest and shortest route. Now the question is how to create the perfect route?? Well the answer is Internet Marketing. You need to practice SEO in order to gain recognitions by the various search engines and be in one of the top search results. SEO is broadly categorized into off-page and on-page SEOs. There is also a concept of ‘pay-per-click’ which is usually followed by larger organisations since its an expensive one. This could be best illustrated by Google Adwords. The next could be SMM. We use Facebook, Twitter, and other social networking sites and observe how things go viral all over the world in a flash. Now again you just don’t have to be present on social sites but also regularly updating so as to be always trending amongst people. Now have you wondered why Gmail provides the separate tab for Promotions? You are guessing it right, SmartyPants, of course this is email-marketing where organisations update you of their latest offers and ventures. Something analogous to this is bulk messaging in which organisations inform their clients by messaging them personally usually to inform them about the upcoming events or offers. Well now you can always dig deeper and explore more of this stuff. If you are interested, here are few links that may be helpful:www.parimaan.com