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  • With an increase in number of crazy but lazy shoppers who are always browsing online for the best products and services, it has become the bread and butter for the organisations not to be just captured by the internet but to capture the internet. If you sell the best product or services why to keep the world divested of it. Why to be a frog in the well when you can expand all over with the easiest way i.e. internet marketing. Internet marketing is just not creating a website and pin it on the internet but as a name says you need to market it. It includes providing e-commerce facilities, email-marketing, bulk messaging, social media marketing(SMM) and the most important the search engine optimization(SEO). Now definitely these seem to be heavier terms but they are relatively easy to apply. What you need is that whenever a user wants something that is provided by your organisation, she(/he) shall be able to reach you first by the easiest and shortest route. Now the question is how to create the perfect route?? Well the answer is Internet Marketing. You need to practice SEO in order to gain recognitions by the various search engines and be in one of the top search results. SEO is broadly categorized into off-page and on-page SEOs. There is also a concept of ‘pay-per-click’ which is usually followed by larger organisations since its an expensive one. This could be best illustrated by Google Adwords. The next could be SMM. We use Facebook, Twitter, and other social networking sites and observe how things go viral all over the world in a flash. Now again you just don’t have to be present on social sites but also regularly updating so as to be always trending amongst people. Now have you wondered why Gmail provides the separate tab for Promotions? You are guessing it right, SmartyPants, of course this is email-marketing where organisations update you of their latest offers and ventures. Something analogous to this is bulk messaging in which organisations inform their clients by messaging them personally usually to inform them about the upcoming events or offers. Well now you can always dig deeper and explore more of this stuff. If you are interested, here are few links that may be helpful:www.parimaan.com